Symposium: The Chineses in Canada Live 2 Digital Lives



WeChat + Chinese Digital Ecosystem in Canada - Embrace change and be rewarded

Mark Wyeth: Director of Client Services & Partnerships, Megafone Media

Mark has held many senior media positions in his 25 year career. He brings perspective, insight and future vision to his current role leading Megafone’s client service team  and developing robust strategic partnerships. Megafone Media is the #1 ethnic digital company in Canada helping key clients in all categories. When not extolling the advantages of digital diversity, his adventurous spirit takes him to remote locations – climbing Kilimanjaro, backpacking the Pacific Rim West Coast Trail, scuba diving off the coast of Zanzibar, etc.

Insights on Chinese Canadians - How social values drive their decision making

Bernice Cheung: Vice-President, Cultural Markets & Financial Services, Environics Research Group

Bernice Cheung is a senior leader at Environics Research – the largest privately held market research firm in Canada. She brings over 15 years of market research and management consulting experience, serving businesses in different industries such as Financial Services, retail, CPG, automotive, and telecom. She is a keynote speaker at many conferences, and appears in the media to speak and write about the lucrative Canadian ethnic market, such as Globe and Mail, Toronto Star, and Sing Tao.  
Bernice received her MBA from Ivey, and an Honours B Comm degree from DeGroote.

WeChat Pay and AliPay in Canada - How using RMB in Canada changes the game

Justin Poy: President, The Justin Poy Agency

Justin Poy is one of the founders of multicultural advertising and marketing in Canada. In the early 90’s he established one of the country’s first ad agencies specializing in reaching ethnic communities, with a focus on immigrants from Asia, which he soon parlayed into a full service award-winning ad agency. The Justin Poy Agency has won numerous international creative awards including Best of Show EMA, 12+ Summit Awards and awards from the Chinese Canadian Advertising Media and Marketing Association (CCAMMA).